About us

Cheryl Leong

Chief Impact Officer – Big Impact Group

Founding member – The Growth Hub

Born in Malaysia, and having spent most her childhood in Singapore, Cheryl grew up in a space that was filled with freedom in a safe community where everyone looked out for each other.

Having immigrated to Australia in 1994 she realised that neighbourhood cultures were vastly different to what she had known in Singapore. It was not as easy to socialise, interact and be part of the community because of the way the neighbourhoods were designed. This, teamed with her entrepreneurial spirit ultimately became her driving force to create change.

Inspired by the United Nations “Sustainable Development Goals”, she set about building communities with a difference with the vision of building “PEOPLE Sustainable Goals”.

“Whatever good things we build, end up building us”.

Through Big Impact Group she believes that creating a strong community with a culture of freedom, knowing your neighbours and cultivating long term family and friend connections will allow each and every home owner and tenant to experience a sense of simply “belonging”.

Cheryl stands by her integral belief that is “Not just a house, it’s a home, it’s not just a home ….. it’s where you live”

By engaging with key stakeholders and leading names in Australia’s property development space she is proud of the “new generation” of co-living opportunities as well as the opportunity for others to create long term generational wealth.

Big Impact Group Affiliate and Development Partners

Cheryl and her team have had the privilege of working with leading industry experts across Australia

Big Impact Group is proud to be associated with leading industry experts from financial advisors and brokers, property accountants, conveyancers and mortgage brokers right through development managers, architects, town planners, certifiers and real estate agents.
The Growth Hub is an affiliate business that works hand in hand with Big Impact Group and their developers to ensure that we source viable property and development sites.

With work with trusted, property development partners to ensure high quality builds and project delivery. These include some of our current partners, InXite Development Management, Massive Impact Group and Property Practices Group inc.

The Business of Property Live Series

Tune in to “The Business of Property” Live Series where Cheryl invites, interviews and engages with property experts and developers to inspire and educate property developers and investors in their development journey.

Property Development Australia Facebook Group

Join the Property Development Australia Facebook group where we connect, empower and support over 11,000 property developers on their property journey.